LinkedIn Live empowers professionals and brands to broadcast real-time video to their LinkedIn audience, transforming networking into interactive experiences. Once you go live, your followers and anyone else on LinkedIn can engage in the moment, and the replay stays permanently on your feed for future viewers
Eligibility Requirements
Not every account can access LinkedIn Live. To qualify, you must:
- Have 150+ followers or connections
- Be in good standing with LinkedIn’s Community Policies
- Be based outside mainland China
Once eligible, LinkedIn reviews your profile or Page. If accepted, “LinkedIn Live” appears as an option when creating an Event or on third-party tools.
Setup & Streaming Tools
To go live, you’ll need either:
- A LinkedIn Approved Streaming Partner like Restream, StreamYard, Socialive, Switcher Studio, or Vimeo intuitive and tailored to LinkedIn workflows
- Or any RTMP‑compatible encoder such as OBS Studio or Wirecast for advanced control
Process:
- Choose your tool
- Create or link an Event on LinkedIn
- Connect via RTMP or approved partner
- Go live live and engage your viewers
Post‑Event Strategy
Afterward, download the replay, share highlight clips, email registrants, and track performance metrics, likes, comments, and attendee data for future improvement.
